Funders are increasingly requesting demographic data from nonprofits to better understand who they are – and are not – supporting. Due to the lack of comprehensive and public demographic data available, this results in a heavy burden on nonprofits to provide the information in a variety of ways and formats.

To address this issue, the Our Fund Foundation is participating in Demographics via Candid, a campaign to promote greater transparency in the field and expand our collective knowledge base. This campaign empowers nonprofits to share their demographic data one time, on their Candid profile, where it can be accessed and re-used by all. The result is increased efficiency and a reduced volume of requests on nonprofits, so they can focus more fully on what’s important: their missions.

We encourage you to participate in Demographics via Candid by following these steps:

Step 1: Go to and claim your nonprofit profile if you haven’t done so already. Candid offers a free, on-demand course to help you claim and update your profile.

Step 2: Update your profile’s demographic data section. Use Candid’s survey template to start collecting and sharing demographic information responsibly.

For more information on Demographics via Candid, visit

Please contact Obed Caballero for any questions.